what is seo

What is SEO – Search Engine Optimization

what is seo

Search Engine Optimization

What is SEO? Search Engine Optimization is an extensive process of how you can rank your website on SERPs – Search Engine Result Pages (Google, Bing, Yahoo).
In SEO, you have to make sure of many things to rank your website on SERPs like:

  • Technical health of the website
  • On-page
  • Off-page

Technical SEO Consist of: –

Technical SEO means making the website friendly from technical point of view. The website should meet the technical requirements of the today’s world search engines.

Technical SEO is important because it helps to rank your website on SERPs. Even if you site has the best content but lacks in technical, your site is messed up.

Basic requirements of technical SEO is to make sure that Google and other SE (Search Engine) finds, crawls, renders and index your website

How to improve Technical SEO of your website?

technical seo

Fix the below issues: –

  • JS
  • Sitemap
  • Site Architecture and Navigation
  • URL Structure
  • Thin Content
  • Duplicate Content
  • Page Speed
  • Core Web Vitals
  • Error pages

And many others….

What is On-page SEO?

on-page seo

On-page SEO means tweaking or changing the the content present on the website, tags, internal links, title and description.

In this way, we have to make the content readable and better understable for SEs.

By implementing friendly content for user, it makes the website to rank higher on SERPs which drives ample amount of traffic to the website.

On-page SEO consists of: –

  • Content
  • E-A-T
  • Keywords
  • Media
  • Page Title
  • Page Description
  • Image Optimization (Image alt tags)
  • Local SEO
  • Design
  • Site Speed
  • Internal Linking

What is Off-page SEO?

off-page seo

Off-page SEO is that does not involve updating or publishing content on the website.

Off-page SEO is also known as Link-building. Building great links to the website helps SEs and users to understand the website and increase the site authority, trust and relevance.

Off-page SEO Consists of: –

  • Link Building
  • Brand Building
  • Content marketing
  • PR
  • Local SEO
  • Social Media
  • Forums
  • Influencer Marketing
  • Events
  • Guest posting
  • Podcast
  • Reviews


By combining all the above 3 components of SEO, it is will be a great way to start with SEO for your website.

Stay tuned for more articles on SEO and Digital Marketing…..

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